Work Experience
My experience in multiple industries has equipped me with the skills to bring immediate value to any organization. I’ve enjoyed working in a variety of settings, but I thrive most in creative, fast-paced environments where collaboration and pressure bring out my best work.
Director, Bulldog Club
Samford University | Birmingham, AL
June 2025 - Present
Lead content strategy for the Bulldog Club newsletter and external marketing communications, producing messaging and creative assets that increase brand visibility and drive donor participation
Executed a new Athletics Giving Day strategy by investing in a targeted QR-code mailer campaign sent to 630 donors, generating 725 clicks and $19K in contributions, generating significant return on investment and a major lift in donor engagement
Leverage donor data and analytics to identify trends, uncover new donor segments, and optimize outreach strategies that expand the Bulldog Club’s fundraising impact
Serve as a thought leader in creating mission-driven events and engagement initiatives that unite donors and student-athletes, enhancing loyalty and retention across both communities
Marketing Intern
Brasfield & Gorrie | Atlanta, GA
May 2024 - August 2024
Designed and contributed visual and written assets for 5+ high-value project pursuits and interviews, enhancing proposal quality and reinforcing Brasfield & Gorrie’s brand identity
Developed multiple sector-specific brochures, project sheets, resumes, and presentations using Adobe Creative Cloud and PowerPoint, supporting business development initiatives across multiple markets
Managed and organized project photography, pursuit data, and personnel records in Salesforce CRM and OpenAsset, improving asset accessibility and data reliability
Collaborated with cross-functional teams, including marketing, operations, and administrative staff to deepen industry knowledge and strengthen internal communication
Using the company standard label template in Adobe InDesign, I took the liberty to name our heavy duty paper cutter "Darlene", which gave the office a little bit of life
Tennis Coach & Mentor
Windy Hill Athletic Club | Atlanta, GA
May 2023 - July 2023
Focused on creating a member-centric culture by prioritizing member satisfaction and personalized coaching
Tailored tennis lessons to meet individual member needs, fostering both skill development and interest in the game
Consistently delivered exceptional customer service to ensure every member felt valued and supported
Engaged with a diverse membership base to promote respect, inclusion, and community
Completed diversity, equity, and inclusion (DEI) training to enhance awareness and create an inclusive environment
Utilized HubSpot software to track new member activity and monitor engagement and growth within the tennis program
Tennis Coach & Tournament Director
Cartersville Country Club | Cartersville, GA
May 2022 - August 2022
Partnered with the Director of Tennis to design and lead a tennis program for players of all skill levels
Created a welcoming and engaging environment to encourage participation and skill development
Leveraged social media platforms to promote the program, resulting in a 20% increase in summer camp registrations
Expanded community interest in tennis by building relationships with local families and young athletes
Initiated, organized, and executed the CCC End of Summer Tournament over a one-month planning period
Managed all logistics, including creating marketing materials, sending personalized emails, and coordinating event details
Secured sponsorships that enabled $240 in prize money to be awarded to participants
Delivered a well-received event that was attended by over 50 people, showcasing program growth and community enthusiasm